![]() There’s a song that has been sung for decades, “I’m a perfectionist”. In fact, advertising revenue has changed everything because it has allowed us to create products which are different from anything we can imagine before: things that don’t exist anywhere else – things like food delivery services and ride-hailing services that aren’t actually cars but instead have a little car (or sometimes motorcycle) attached to them – things like online drugstores and online dating websites where you can go online and say “I want this” rather than go off in person (if you want sex) or go off in person and I’m a perfectionist ![]() More recently, I’ve been wondering how I got here… How did we get from thinking of products as not just shopping sites but also places-to-be with information? The answer is pretty simple: advertising revenue! In fact, when I started talking about this idea nearly 10 years ago, I was only beginning to realize how much advertising revenue has changed everything about how we think about products! So Google started thinking about product pages as not just shopping sites with guides and ads and prices but also hubs where users could find out more about the products they were interested in (and perhaps see some or all of the goods in question), where users could share their opinions (and maybe buy some) and where they could learn what other users had bought and liked or disliked or ignored or whatever else they might be curious about. Google decided it needed more than just a link from your query: it needed an actual reason why people should click on it at all. They realized that there was more than one good search result: getting people to click on one of those links might lead to something useful but trying to get them to click on another link could lead them into something less useful (or worse: not even that). This is when Google began changing the way they thought about search results. No matter what your query was, if you clicked on one of those links, you’d be taken to the product page for that shoe.īut if the shoe didn’t sell, there would be no obvious reason why people should look at those pages in any way other than as a way of finding out what they were looking for. If you were looking for a pair of shoes, you would type “shoes” into a search box and see links for every pair that had been sold through Google. In the early days of Google, it was common to refer to any search result by its incoming link. ![]() That’s how you know that I really love you baby.And all the time that I spent for you girl.
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